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Campaign Planning

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Ultimate Guide to Endowments and Capital Campaigns

Ultimate Guide to Endowments and Capital Campaigns

By Steven Shattuck

Every capital campaign starts with a goal. What project or initiative at your nonprofit needs major funding? For many organizations, starting an endowment seems like a great answer on the surface. With a large pool of investment funds ...

Filed Under: Campaign Planning, General Campaign Tagged With: capital campaign, capital endowment

Why Board Members Need a "Guide to Capital Campaign Fundraising"

Why Board Members Need a “Guide to Capital Campaign Fundraising”

By Sarah Plimpton

After working on hundreds of capital campaigns over the past several decades, one thing has become abundantly clear: Capital campaigns are fundamentally leadership-driven endeavors. And because board members are an organization's most ...

Filed Under: Board Readiness, Campaign Planning

Use Your Capital Campaign to Build a Long-Term Major Gift Program

Use Your Capital Campaign to Build a Long-Term Major Gift Program

By Amy Eisenstein

Many people assume you need a major gift program before launching a capital campaign. But it actually works the other way around. Many of our clients use their campaign to jumpstart their major gift program. Of course, what counts as a ...

Filed Under: Campaign Planning, Major Gifts

Best Project Management Tools for Nonprofit Capital Campaigns

Best Project Management Tools for Nonprofit Capital Campaigns

By Steven Shattuck

Capital campaigns require a high volume of task management. Teams are tracking timelines, scheduling meetings, preparing materials, coordinating volunteers, and keeping multiple moving parts aligned across months or years. Without a clear ...

Filed Under: Campaign Planning, Data & AI

6 Common Reasons Capital Campaigns Fail (and How to Avoid Them)

6 Common Reasons Capital Campaigns Fail (and How to Avoid Them)

By Steven Shattuck

Capital campaigns carry a lot of emotional weight. Boards worry about them. Executive directors lose sleep over them. Development teams feel the pressure of getting every major step right. And that’s all before the campaign even ...

Filed Under: Campaign Planning, General Campaign

The Most Underrated Capital Campaign Strategy? Thinking Time

The Most Underrated Capital Campaign Strategy? Thinking Time

By Sarah Plimpton

In capital campaigns, activity is everything. Donor visits need scheduling. Board members want updates. Architects need decisions. Volunteers need call lists and talking points. Deadlines lurk around every corner. And in the middle of all ...

Filed Under: Campaign Planning, General Campaign

Feature image for our post on capital campaign cases for support

Capital Campaign Case for Support: How to Write Your Own

By Andrea Kihlstedt

One of the first things you need for your campaign is a case for support. Your case provides the foundation for crafting a complete campaign plan. If you’re like most peoplhe, you probably think your case is essentially a glossy brochure. ...

Filed Under: Campaign Planning, Most Popular

Creating a Capital Campaign Budget that Works: Quick Guide

Creating Your Capital Campaign Budget + Interactive Template

By Amy Eisenstein

When you think about fundraising costs, always consider your return on investment (ROI). How much is “reasonable” to spend to raise a dollar? Depending on what type of fundraising you’re doing, the cost to raise $1 ranges anywhere from ...

Filed Under: Campaign Planning, General Campaign, Most Popular

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