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Campaign Planning

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Creating a Capital Campaign Budget that Works: Quick Guide

Creating Your Capital Campaign Budget + Interactive Template

By Amy Eisenstein

When you think about fundraising costs, always consider your return on investment (ROI). How much is “reasonable” to spend to raise a dollar? Depending on what type of fundraising you’re doing, the cost to raise $1 ranges anywhere from ...

Filed Under: Campaign Planning, General Campaign, Most Popular

Charitable Giving and the New Tax Law: What Capital Campaign Leaders Need to Know

Charitable Giving and the New Tax Law: What Capital Campaign Leaders Need to Know

By Steven Shattuck

When Congress passed the One Big Beautiful Bill Act (OBBBA) on July 4th, 2025, most of the news coverage focused on its wide-reaching tax and spending changes. Less attention has been given to provisions that directly affect charitable ...

Filed Under: Campaign Planning, General Campaign, Major Gifts

Strategic Planning's Role in Major Gift Fundraising: Shared Communication Between the Board and ED

Strategic Planning’s Role in Major Gift Fundraising: Shared Clarity and Vision

By Capital Campaign Pro Team

The following is guest post by Sophia Shaw, Co-founder of PlanPerfect and former President and CEO of the Chicago Botanic Garden. Did you ever hear the one about the donor who walks unannounced into a board meeting? The executive director ...

Filed Under: Board Readiness, Campaign Planning, Major Gifts

Capital Campaign Plan: 11 Essential Elements & Top Tips

Capital Campaign Plan: 11 Essential Elements & Top Tips

By Andrea Kihlstedt

Capital campaigns are major undertakings, and every nonprofit considering starting one should have a plan. However, many nonprofits also likely aren’t sure exactly what to include in their plans.  For decades, nonprofits have relied on ...

Filed Under: Campaign Planning, General Campaign, Most Popular, Pre-Campaign

Do You Have the Major Gift Prospects to Meet Your Capital Campaign Goal?

Do You Have the Major Gift Prospects to Meet Your Capital Campaign Goal?

By Andrea Kihlstedt

Capital campaigns are always based on a huge, exciting vision. That’s what you need to inspire donors to step up and make those really big gifts. We love a big bold vision. Your campaign will probably have its own big bold vision, based on ...

Filed Under: Campaign Planning, General Campaign, Major Gifts, Pre-Campaign

Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign

Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign

By Amy Eisenstein

If you think about a capital campaign as one big, long, stressful project, it can feel overwhelming. But if you break it up into phases and steps, the entire project becomes so much more manageable. Thus, following a logical Capital ...

Filed Under: Campaign Planning, General Campaign, Most Popular

Capital Campaign Gift Range Chart: Understanding The Basics

Capital Campaign Gift Range Chart: How-To Guide & Templates

By Andrea Kihlstedt

If I had to pick the most important resource to lead you through a successful capital campaign, it would be the Gift Range Chart. Also known as a gift table or a gift pyramid, this guiding document enables your capital campaign to track ...

Filed Under: Campaign Planning, Most Popular, Pre-Campaign

DAFs and Capital Campaigns: What New Research Tells Us

DAFs and Capital Campaigns: What New Research Tells Us

By Steven Shattuck

Donor advised funds (DAFs) are reshaping major gift fundraising. The number of DAF accounts continues to grow. DAF grants now represent over 10 percent of all charitable contributions in the United States. And yet, many fundraisers are ...

Filed Under: Campaign Planning, Data & AI

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