Capital Campaign Pro
Everything You Need for a Successful Campaign
During a capital campaign, when does pledge collection begin? You might think it begins when you send a donor a pledge form. Or perhaps when the first payment comes due. I’d argue that it begins earlier: in the conversation immediately ...
Capital campaigns rely extensively on large gifts. It’s common for 70% or more of the campaign goal to come from the top 20 gifts. So the success of your campaign will hinge your ability to build strong relationships with the people who ...
If you’ve spent any time learning about sales or fundraising, you’ve probably encountered Feel, Felt, Found. It’s a simple and useful conversation technique for remaining in conversation when someone raises a concern or objection: Feel: “I ...
Meet Tanya, the president of a large community college foundation. Tanya has just started getting ready for a campaign and we’re working with her to make sure that she’s poised for great success. Her college’s campaign is not going to start ...
Most capital campaigns rely on very big gifts for their success. According to our annual benchmark study, the top 20 gifts typically account for 72% of the total campaign goal. So, to have a successful capital campaign, you’ve got to be ...
Last year, we summarized Giving USA 2025 (which reported on 2024 philanthropy trends) and what the findings meant for nonprofits planning or running capital campaigns. The newest report, Giving USA 2026, offers another encouraging headline, ...
Many people assume you need a major gift program before launching a capital campaign. But it actually works the other way around. Many of our clients use their campaign to jumpstart their major gift program. Of course, what counts as a ...
If you're an experienced fundraiser, you've been taught that in-person, face-to-face solicitation is the most effective way to solicit gifts. But is face-to-face donor solicitation really the best way to fundraise? Is Face-to-Face ...
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