Guided Feasibility Studies
The starting point for every successful capital campaign.
You’ve probably heard that a feasibility study can help you project the amount of money your campaign will raise.
But did you know your feasibility study can help you build relationships with donors, too? It all comes down to how you conduct your study.
Considering a Feasibility Study?
Our Model is Different
Old Model
Pro Model
OLD MODEL: Consultant interviews your donors
PRO MODEL: Your team conducts interviews (with our guidance)
OLD MODEL: Consultant doesn’t share individual interview content
PRO MODEL: Data is fully transparent, allowing for follow-up
OLD MODEL: Consultant builds relationships with your donors
PRO MODEL: You build relationships directly with your donors
OLD MODEL: Consultant gives aggregate data to nonprofit leaders
PRO MODEL: Nonprofit leaders get data directly from interviews
OLD MODEL: Disconnect between interview and solicitation
PRO MODEL: Your interviews create a natural path to solicitations
Capital Campaign Pro is Trusted by…
The results of my Guided Feasibility Study were amazing! I deepened my relationships with donors. I learned about the strengths and weaknesses of my campaign plans. And by the time I finished the interviews, I had verbal commitments for nearly half of my campaign goal!
5 Ways to Unlock Success with a Guided Feasibility Study
- Build stronger relationships. Because your team conducts interviews (with our support and guidance), you strengthen relationships with your biggest potential donors prior to asking for gifts. This serves you well before, during, and after your campaign.
- Learn what donors really think. You hear directly from donors, rather than through the filter of a consultant. Donors get to know you instead of an impersonal interview with a consultant. Experience has shown that donors are happy to be open and honest with nonprofit leaders.
- Intensive training for your team. We prepare you, your staff, board members, as well as campaign volunteers for strategic discussions with donors before, during, and after the campaign.
- Fully transparent data. Anonymous and confidential interviews with outside consultants lead to vague and fuzzy data. From experience, we know that donors are open and honest with nonprofit leaders, eliminating all that secrecy.
- Natural path to solicitation. Open interviews lead to seamless solicitations. No need to guess at early gift indications, because you hear them directly from donors and simply continue the conversation when it’s time to solicit a gift. Campaign gifts are pledged considerably faster using the Pro model.
Our experts help assess your donor list and prepare you for discussions that will yield the donor feedback you need — all while building relationships and engaging donors.
Capital Campaign Pro Guided Feasibility Study FAQ
No, our guided feasibility study is a partnership between your nonprofit and an expert Capital Campaign Pro advisor. Throughout the study, you’ll receive professional guidance from an experienced consultant, who can help you:
Craft a compelling initial case for support
Identify key stakeholders to interview
Prepare interview questions that uncover critical insights
Coach staff to prepare for stakeholder interviews
Attend stakeholder meetings
Interpret interview results
Even if you are confident you want to proceed with a capital campaign, we recommend that all organizations conduct feasibility studies. Along with assessing your nonprofit’s readiness, these tests help you check if your goal is on target—including whether it makes sense to increase it—and jumpstart early donor conversations, improving your ability to identify prospective major donors and solicit lead gifts.
Yes! Nonprofits often worry that having team members in the room will cause stakeholders to hesitate from giving honest feedback, but we’ve actually found the opposite is true. By having key team members attend these interviews, stakeholders can have deeper, more candid conversations about your nonprofit’s vision and campaign goals, confident they’ll receive an informed answer from the people actually running the campaign.
If you’re unsure if your nonprofit is ready to conduct a feasibility study, request a meeting with our team. We can assess your campaign readiness even before the feasibility study, recommend next steps, troubleshoot problems, and answer all your capital campaign questions.
You certainly can! If you enjoyed working with our team during the feasibility study, we are happy to be your partner for the rest of your campaign. Or, conversely, if you’re looking to switch consultants for the campaign itself, we’re more than able to pick up where your last consultant left off to guide your campaign to completion.
Capital Campaign Pro operates nationwide, with local expertise in several regions and metropolitan areas, including · New York City · Chicago · Philadelphia · Seattle · Detroit · Portland · Charlotte · Oklahoma City · New Jersey · Maine · California · Texas · plus many other locales.
