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The Art of “Surprise and Delight” Throughout a Capital Campaign

The Art of “Surprise and Delight” Throughout a Capital Campaign

By Sarah Plimpton

Five years ago, Capital Campaign Pro co-founders Amy Eisenstein and Andrea Kihlstedt tapped me to become the company’s first Chief Happiness Officer. Yes, that is my actual title. They created the position because they wanted to build a ...

Filed Under: Donor Cultivation, General Campaign

Capital Campaign Pledge Collection Starts Before Sending a Pledge Form

Capital Campaign Pledge Collection Starts Before Sending a Pledge Form

By Sarah Plimpton

During a capital campaign, when does pledge collection begin? You might think it begins when you send a donor a pledge form. Or perhaps when the first payment comes due. I’d argue that it begins earlier: in the conversation immediately ...

Filed Under: General Campaign, Major Gifts, Post Campaign

Campaign Leadership: The Surprising Truth About Capital Campaign Chairs

Campaign Leadership: The Surprising Truth About Capital Campaign Chairs

By Steven Shattuck

For decades, conventional fundraising wisdom has told nonprofits that every capital campaign needs a prominent, well-connected campaign chair. But the latest research tells a different story. According to our 2026 Capital Campaign Benchmark ...

Filed Under: General Campaign

Why You Should Never Go Public with Your Capital Campaign Too Early

Why You Should Never Go Public with Your Capital Campaign Too Early

By Amy Eisenstein

Many nonprofit leaders and board members believe a common myth: Once they announce their campaign with a press release and a few social media posts, the donations will start pouring in. Unfortunately, the opposite usually happens. A handful ...

Filed Under: General Campaign, Quiet Phase

Giving USA 2026: What the Latest Data Means for Capital Campaigns

Giving USA 2026: What the Latest Data Means for Capital Campaigns

By Steven Shattuck

Last year, we summarized Giving USA 2025 (which reported on 2024 philanthropy trends) and what the findings meant for nonprofits planning or running capital campaigns. The newest report, Giving USA 2026, offers another encouraging headline, ...

Filed Under: General Campaign, Major Gifts

Ultimate Guide to Endowments and Capital Campaigns

Ultimate Guide to Endowments and Capital Campaigns

By Steven Shattuck

Every capital campaign starts with a goal. What project or initiative at your nonprofit needs major funding? For many organizations, starting an endowment seems like a great answer on the surface. With a large pool of investment funds ...

Filed Under: Campaign Planning, General Campaign Tagged With: capital campaign, capital endowment

How to Use the Slow, Lazy Days of Summer to Propel Your Capital Campaign

How to Use the Slow, Lazy Days of Summer to Propel Your Capital Campaign

By Amy Eisenstein

All capital campaigns have ebbs and flows. Some phases are naturally busy, others are slower — so it's easy to assume summer is a time when nothing happens. After all, donors are likely traveling. You, your staff, and board members ...

Filed Under: General Campaign

How to Recruit Top-Tier Board Members by Recognizing Consistent Behavior

How to Recruit Top-Tier Board Members by Recognizing Consistent Behavior

By Andrea Kihlstedt

With a bit of careful observation, you can learn what you need to know before you invite someone to join your board or campaign steering committee. In fact you can apply the same theory to hiring staff and selecting consultants. I’ve known ...

Filed Under: Board Readiness, General Campaign

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