The State of Capital Campaigns
2026 Benchmark Report

This annual research study, conducted by Capital Campaign Pro, contains data from over 650 nonprofits in the US and Canada, and is designed to help the nonprofit sector move beyond anecdotal evidence and delve into empirical data, yielding a deeper understanding of what goes into a successful capital campaign.

FULL REPORT

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EXECUTIVE SUMMARY

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WEBINAR OVERVIEW

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RESEARCHER INTERVIEW

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With support from

Praise For This Research

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★★★★★

"This report is a reality check for nonprofit leaders and boards who want benchmarks based on real campaign data, not anecdotes. Check it out!"

Shawna Rodgers, CFRE

★★★★★

"This report dismantles the myth that capital campaigns are out of reach for many. It reveals a clear path forward: when leaders align around vision, invest in preparation, and build authentic donor relationships, extraordinary results are possible."

Tammy Zonker

★★★★★

"This data empowers nonprofit leaders to plan a campaign that maximizes impact. It also underscores that campaigns build organizational capacity by deepening donor relationships and strengthening the organization’s ability to secure major gifts."

Kristin Raack, CFRE, GPC

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Key Findings

The latest findings demonstrate that capital campaigns not only raise significant funds but also strengthen donor relationships, improve fundraising systems, and enhance overall organizational capacity.

95%

average campaign success rate

75%

saw their annual fund stayed the same or grew

2x

average campaign benefits if a feasibility study was conducted

72%

of dollars raised came from the top 20 gifts

SPECIAL ADDENDUM

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The State of Capital Campaigns
YMCA Edition

This YMCA-specific addendum to the State of Capital Campaigns Benchmark Report from Capital Campaign Pro was created in collaboration with NAYDO, the North American YMCA Development Organization.

FULL REPORT (NAYDO)

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EXECUTIVE SUMMARY (NAYDO)

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★★★★★

"This research study provides YMCAs with pertinent information that is not available elsewhere. Any Y developing a strategic plan, considering a capacity campaign, or planning their annual support plan should pay attention to these results. Capital Campaign Pro has subject matter experts that know the Y. Their long-time support of NAYDO makes an impact on individual Ys and the Y Movement."

Kristen Obaranec, CFRE - NAYDO Virtual Training Director

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If you're at a national nonprofit and would like a customized survey contact Steven.