Campaign Planning

What's the first thing you think of when you think "capital campaign?" I'll bet it's building. Most people believe that capital campaigns raise money for new buildings. In fact, many people think that donors like to give big gifts for ...

Although donors do not typically give to campaigns solely to see their name on a plaque, naming opportunities can play an important role in helping donors feel valued and recognized. Creating Naming Opportunities in 7 Steps If you have ...

I believe that every organization should conduct a capital campaign every ten years. Why? Because a capital campaign moves your organization ahead in a great many ways -- only one of which is fundraising. And if your organization isn’t ...

While capital campaigns can be large and complex, there’s a simple tool used by our clients and campaign advisors to report on campaign progress. As you’ll see in this post, reporting doesn’t need to be long and complicated, as long as it’s ...

In the world of nonprofit fundraising, capital campaigns are often seen as something for the big leagues only -- complex, high-stake projects that can feel out of reach for smaller organizations. But what if I told you that even small shop ...

The following is a guest post written by Mark Cole, Vice President of Strategy at Parisleaf, a company that specializes in branding capital and comprehensive campaigns. In the realm of fundraising, few endeavors hold as much potential for ...