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Campaign Planning

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Use Your Capital Campaign to Build a Long-Term Major Gift Program

Use Your Capital Campaign to Build a Long-Term Major Gift Program

By Amy Eisenstein

Many people assume you need a major gift program before launching a capital campaign. But it actually works the other way around. Many of our clients use their campaign to jumpstart their major gift program. Of course, what counts as a ...

Filed Under: Campaign Planning, Major Gifts

Best Project Management Tools for Nonprofit Capital Campaigns

Best Project Management Tools for Nonprofit Capital Campaigns

By Steven Shattuck

Capital campaigns require a high volume of task management. Teams are tracking timelines, scheduling meetings, preparing materials, coordinating volunteers, and keeping multiple moving parts aligned across months or years. Without a clear ...

Filed Under: Campaign Planning, Data & AI

6 Common Reasons Capital Campaigns Fail (and How to Avoid Them)

6 Common Reasons Capital Campaigns Fail (and How to Avoid Them)

By Steven Shattuck

Capital campaigns carry a lot of emotional weight. Boards worry about them. Executive directors lose sleep over them. Development teams feel the pressure of getting every major step right. And that’s all before the campaign even ...

Filed Under: Campaign Planning, General Campaign

The Most Underrated Capital Campaign Strategy? Thinking Time

The Most Underrated Capital Campaign Strategy? Thinking Time

By Sarah Plimpton

In capital campaigns, activity is everything. Donor visits need scheduling. Board members want updates. Architects need decisions. Volunteers need call lists and talking points. Deadlines lurk around every corner. And in the middle of all ...

Filed Under: Campaign Planning, General Campaign

Feature image for our post on capital campaign cases for support

Capital Campaign Case for Support: How to Write Your Own

By Andrea Kihlstedt

One of the first things you need for your campaign is a case for support. Your case provides the foundation for crafting a complete campaign plan. If you’re like most peoplhe, you probably think your case is essentially a glossy brochure. ...

Filed Under: Campaign Planning, Most Popular

Creating a Capital Campaign Budget that Works: Quick Guide

Creating Your Capital Campaign Budget + Interactive Template

By Amy Eisenstein

When you think about fundraising costs, always consider your return on investment (ROI). How much is “reasonable” to spend to raise a dollar? Depending on what type of fundraising you’re doing, the cost to raise $1 ranges anywhere from ...

Filed Under: Campaign Planning, General Campaign, Most Popular

Charitable Giving and the New Tax Law: What Capital Campaign Leaders Need to Know

Charitable Giving and the New Tax Law: What Capital Campaign Leaders Need to Know

By Steven Shattuck

When Congress passed the One Big Beautiful Bill Act (OBBBA) on July 4th, 2025, most of the news coverage focused on its wide-reaching tax and spending changes. Less attention has been given to provisions that directly affect charitable ...

Filed Under: Campaign Planning, General Campaign, Major Gifts

Strategic Planning's Role in Major Gift Fundraising: Shared Communication Between the Board and ED

Strategic Planning’s Role in Major Gift Fundraising: Shared Clarity and Vision

By Capital Campaign Pro Team

The following is guest post by Sophia Shaw, Co-founder of PlanPerfect and former President and CEO of the Chicago Botanic Garden. Did you ever hear the one about the donor who walks unannounced into a board meeting? The executive director ...

Filed Under: Board Readiness, Campaign Planning, Major Gifts

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