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Campaign Planning

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What the 2025 Fundraising Effectiveness Project (FEP) Report Means for Capital Campaigns

What the 2025 Fundraising Effectiveness Project (FEP) Report Means for Capital Campaigns

By Steven Shattuck

The newly released Fundraising Effectiveness Project (FEP) report, which analyzes charitable giving in 2024, paints a stark picture: nonprofits are raising more money overall, but from fewer donors. If you aren’t familiar with them, FEP ...

Filed Under: Campaign Planning

Wealth Screening: Not a Capital Campaign Silver Bullet (But It Can Help)

Wealth Screening: Not a Capital Campaign Silver Bullet (But It Can Help)

By Steven Shattuck

Wealth screening can be a helpful arrow in your capital campaign quiver. However, it’s not a silver bullet. It won’t magically uncover a hidden millionaire down the street who’s been waiting to bankroll your building project. And it ...

Filed Under: Campaign Planning, Donor Cultivation, General Campaign

Illustration of a plaque that reads “Your Name Here”

How to Offer Naming Opportunities for Capital Campaigns

By Sarah Plimpton

Imagine a donor walking through a nonprofit’s newly constructed facility. They take in the sleek, modern design of the space and imagine all the community members who will come here to tap into the organization’s wealth of programs and ...

Filed Under: Campaign Planning, General Campaign Tagged With: capital campaign naming opportunities, capital campaign naming opportunity, naming opportunities for capital campaigns

Why a Local Capital Campaign Consultant is NOT a Magic Wand

Why a Local Capital Campaign Consultant is NOT a Magic Wand

By Amy Eisenstein

If you’re thinking about a capital campaign, it’s likely that you’re considering hiring a campaign consultant. And it’s possible that someone on your leadership team or a board member believes a consultant from your community would offer an ...

Filed Under: Campaign Planning, General Campaign

Strategic Planning and Capital Campaigns

Strategic Planning: The Cornerstone of a Successful Capital Campaign

By Steven Shattuck

When organizations embark on a capital campaign, they often think about big goals, major donors, and tangible outcomes, like new facilities or increased endowment funds. But at the heart of most successful campaigns is something less flashy ...

Filed Under: Campaign Planning, Pre-Campaign

Capital Campaign Committees: The Ultimate Guide

Capital Campaign Committees: The Essential Guide for Success

By Amy Eisenstein

Every capital campaign has hundreds of moving pieces, from marketing to fundraising appeals to donor recognition, and more. This is why we often say campaigns require all hands on deck; you’ll need more than just your team of staff members ...

Filed Under: Campaign Planning, Most Popular, Pre-Campaign, Quiet Phase

How to Use Ad Hoc Capital Campaign Committees to Engage Key Donors

How to Use Ad Hoc Capital Campaign Committees to Engage Key Donors

By Andrea Kihlstedt

If I told you that you’d have to have at least 7 committees for your capital campaign, it might send you into a tailspin. As a seasoned development professional, you know the challenges of volunteer committees. Here’s a list of some of ...

Filed Under: Campaign Planning, Donor Cultivation, Most Popular

How YMCA Capital Campaigns Are Different (And How They Aren’t)

How YMCA Capital Campaigns Are Different (And How They Aren’t)

By Steven Shattuck

New research reveals that YMCA capital campaigns share similarities and differences with campaigns in the broader nonprofit sector. In fact, they share some surprising similarities. We recently collaborated with NAYDO (the North American ...

Filed Under: Board Readiness, Campaign Planning, Donor Cultivation, Feasibility Study, General Campaign

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