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Steven Shattuck

[GUIDE] Capital Campaign Marketing and Communications Plan

[GUIDE] Capital Campaign Marketing and Communications Plan

By Steven Shattuck

Capital campaigns rely on large gifts from a small pool of donors. Those gifts are solicited and secured through personal conversations during the quiet phase, which accounts for most of the campaign’s fundraising. Broad marketing to your ...

Filed Under: Data & AI, General Campaign

Claude Watermark: What It Means for Your Nonprofit (and Capital Campaign)

Claude Watermark: What It Means for Your Nonprofit (and Capital Campaign)

By Steven Shattuck

Anthropic, the company behind Claude, recently announced plans to place invisible watermarks in text generated by supported Claude models. Many nonprofits use Claude to help write cases for support, campaign brochures, donor letters, grant ...

Filed Under: Data & AI

Campaign Leadership: The Surprising Truth About Capital Campaign Chairs

Campaign Leadership: The Surprising Truth About Capital Campaign Chairs

By Steven Shattuck

For decades, conventional fundraising wisdom has told nonprofits that every capital campaign needs a prominent, well-connected campaign chair. But the latest research tells a different story. According to our 2026 Capital Campaign Benchmark ...

Filed Under: General Campaign

Giving USA 2026: What the Latest Data Means for Capital Campaigns

Giving USA 2026: What the Latest Data Means for Capital Campaigns

By Steven Shattuck

Last year, we summarized Giving USA 2025 (which reported on 2024 philanthropy trends) and what the findings meant for nonprofits planning or running capital campaigns. The newest report, Giving USA 2026, offers another encouraging headline, ...

Filed Under: General Campaign, Major Gifts

Ultimate Guide to Endowments and Capital Campaigns

Ultimate Guide to Endowments and Capital Campaigns

By Steven Shattuck

Every capital campaign starts with a goal. What project or initiative at your nonprofit needs major funding? For many organizations, starting an endowment seems like a great answer on the surface. With a large pool of investment funds ...

Filed Under: Campaign Planning, General Campaign Tagged With: capital campaign, capital endowment

What the 2026 Nonprofit Sector Research Reveals About Capital Campaign Fundraising

What the 2026 Nonprofit Sector Research Reveals About Capital Campaign Fundraising

By Steven Shattuck

Each spring, the nonprofit sector gets a wave of new fundraising research. These reports give us a useful read on donor behavior, revenue trends, retention, digital giving, recurring giving, and major gift activity. For organizations ...

Filed Under: Data & AI, General Campaign

Best Project Management Tools for Nonprofit Capital Campaigns

Best Project Management Tools for Nonprofit Capital Campaigns

By Steven Shattuck

Capital campaigns require a high volume of task management. Teams are tracking timelines, scheduling meetings, preparing materials, coordinating volunteers, and keeping multiple moving parts aligned across months or years. Without a clear ...

Filed Under: Campaign Planning, Data & AI

6 Common Reasons Capital Campaigns Fail (and How to Avoid Them)

6 Common Reasons Capital Campaigns Fail (and How to Avoid Them)

By Steven Shattuck

Capital campaigns carry a lot of emotional weight. Boards worry about them. Executive directors lose sleep over them. Development teams feel the pressure of getting every major step right. And that’s all before the campaign even ...

Filed Under: Campaign Planning, General Campaign

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