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Amy Eisenstein

Overcoming Capital Campaign Obstacles with Grit and Wit

Overcoming Capital Campaign Obstacles with Grit and Wit

By Amy Eisenstein

Capital Campaigns are not for the faint of heart. However, anyone who completes a campaign will tell you they are well worth the stress and aggravation. In other words, the pros outweigh the cons. Of course, you know a campaign will be ...

Filed Under: Campaign Planning, General Campaign

How to Recession-Proof Your Capital Campaign In Uncertain Times

How to Recession-Proof Your Capital Campaign In Uncertain Times

By Amy Eisenstein

“Should we start a capital campaign now? ” That’s a question we get asked all the time. We often answer the question with another question: “What’s the purpose of the capital campaign?” Or, stated in another way -- What do you need the ...

Filed Under: Feasibility Study, General Campaign

The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation

The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation

By Amy Eisenstein

Unfortunately, many nonprofit leaders are fundraising from a place of desperation. The situation feels hopeless when money is so tight. When you can’t pay the rent or make payroll, the situation becomes desperate. This is a terrible ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

Penny-Wise, Pound-Foolish: A Cautionary Tale of One Nonprofit

Penny-Wise, Pound-Foolish: A Cautionary Tale of One Nonprofit

By Amy Eisenstein

Nonprofit staff and volunteers pinch pennies. Maybe they believe donors want them to be frugal or they think that’s what they’re supposed to do as responsible nonprofit leaders. It’s true that many donors love the concept of low overhead. ...

Filed Under: Campaign Planning

How to Ask for a Capital, Annual, and Planned Gift in One Meeting

How to Ask for a Capital, Annual, and Planned Gift in One Meeting

By Amy Eisenstein

You know the expression -- time is money. It’s cliché. But it’s also true... for you and your donors. When you have that special opportunity to sit down with your biggest and best potential donors, why waste precious time? Building the ...

Filed Under: Major Gifts

4 Easy Solicitation Training Exercises for Campaign Volunteers

4 Easy Solicitation Training Exercises for Campaign Volunteers

By Amy Eisenstein

A big part of any campaign’s overall success is whether — and how — you engage volunteers in soliciting gifts. In other words, if you can get a handful of volunteers to solicit even a small number of gifts, you will have a big ...

Filed Under: General Campaign, Major Gifts

10 Lessons Learned after Two Years Fundraising with COVID

10 Lessons Learned after Two Years Fundraising with COVID

By Amy Eisenstein

One of the most exciting aspects of my job is that I get to meet and speak with hundreds of nonprofit leaders and fundraisers. Week after week, month after month, I hear stories about successes and challenges from those contemplating and ...

Filed Under: Campaign Planning, Uncertain Times

4 Tips to Raise Major Gifts for a Campaign without Embarrassing Yourself

4 Tips to Raise Major Gifts for a Campaign without Embarrassing Yourself

By Amy Eisenstein

Let’s face it, a capital campaign hinges on successfully raising the biggest gifts your organization has ever raised. The idea of raising such gigantic gifts is probably terrifying. Initially, you’ll need to raise leadership level gifts. ...

Filed Under: General Campaign, Major Gifts, Most Popular

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