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Amy Eisenstein

5 Donor Love Languages: How Fundraisers Say ‘Thank You’ Matters

5 Donor Love Languages: How Fundraisers Say ‘Thank You’ Matters

By Amy Eisenstein

Over the past week, there were a number of articles, stories, and posts about love (due to Valentine’s Day). One that caught my eye was about Gary Chapman’s famous book on 5 Love Languages. It got me thinking about how fundraisers show ...

Filed Under: Donor Cultivation, Major Gifts

3 Social Media Mistakes to Avoid in Your Capital Campaign

3 Social Media Mistakes to Avoid in Your Capital Campaign

By Amy Eisenstein

Social media is part of everyday life. There’s no avoiding it. Whether you favor Facebook, Instagram, or LinkedIn, it’s likely you use social media daily (or hourly). Many nonprofit leaders struggle to determine how and when to use social ...

Filed Under: General Campaign, Public Phase

Spend Money to Make Money: Cliché or Capital Campaign Truth?

Spend Money to Make Money: Cliché or Capital Campaign Truth?

By Amy Eisenstein

When it comes to raising money, how and when to invest in fundraising is a common discussion (okay, argument) had by many nonprofit leaders. You’ve probably asked some or all of these questions around your conference room table: Should ...

Filed Under: Campaign Planning, Pre-Campaign

5 Ways to Face Your Capital Campaign with Courage in 2022

5 Ways to Face Your Capital Campaign with Courage in 2022

By Amy Eisenstein

It takes courage to plan a capital campaign. That’s because thinking about raising a huge amount of money is scary. It’s one of the most challenging forms of fundraising and you know what’s on the line. But most things worth doing take a ...

Filed Under: Campaign Planning, General Campaign

Capital Campaign Resources, Tips, Tools and FAQ for Board Members

Capital Campaign Resources, Tips, Tools and FAQ for Board Members

By Amy Eisenstein

If you’re headed into a capital campaign, it’s likely your board members are anxious. For starters, they’ll want to know how much they’ll need to give. And whether they’ll need to help raise the funds. Knowledge is power. It will go a long ...

Filed Under: Board Readiness

Capital Campaign Basics: A 7-Step Checklist for Capital Campaigns

Capital Campaign Basics: A 7-Step Checklist for Capital Campaigns

By Amy Eisenstein

Capital Campaigns can be complicated and overwhelming. But they don’t have to be! When considering a campaign, you’re likely planning to raise the largest amount your organization has ever tried to raise. That’s scary. But if you’ve ...

Filed Under: Campaign Planning, Feasibility Study, Pre-Campaign

Overcome Your Fear of Asking for Leadership Capital Campaign Gifts

Overcome Your Fear of Asking for Leadership Capital Campaign Gifts

By Amy Eisenstein

Leadership gifts, or lack of them, can make or break your capital campaign. Those are the top ten gifts on your donor pyramid (or gift range chart). Generally, those top ten gifts get you to approximately 50% (or more) of your campaign ...

Filed Under: Major Gifts, Quiet Phase

6 Simple Steps to Supercharge Your Year-End Giving, Campaign-Style

6 Simple Steps to Supercharge Your Year-End Giving, Campaign-Style

By Amy Eisenstein

One of the reasons capital campaigns help organizations raise enormous amounts of money (often 10 times normal fundraising revenue) is that there is specific strategy baked into campaign plans. Much of the strategy which is critical to ...

Filed Under: Major Gifts

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