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Amy Eisenstein

Train Board and Staff for a Capital Campaign (But Don’t Call it Training!)

Train Board and Staff for a Capital Campaign (But Don’t Call it Training!)

By Amy Eisenstein

One of the key aspects of a successful capital campaign is how you train your board and staff members. Most people haven’t experienced a capital campaign. If they have, they’ve been part of one aspect or another, but relatively few people ...

Filed Under: Board Readiness, Campaign Planning

4 Time Management Tips to Best Optimize Your Capital Campaign

4 Time Management Tips to Best Optimize Your Capital Campaign

By Amy Eisenstein

There’s one universal thing we never seem to have enough of... time. Nonprofit leaders are especially strapped for time because they are generally understaffed. In “normal” times, development professionals and executive directors are ...

Filed Under: Campaign Planning, General Campaign

3 Reasons to Start a Capital Campaign During Uncertain Times

3 Reasons to Start a Capital Campaign During Uncertain Times

By Amy Eisenstein

The last few years have been challenging, to say the least. Between COVID, the economy, and politics, there’s a lot of uncertainty and anxiety. You may also have had challenges within your organization like leadership and staff ...

Filed Under: General Campaign, Uncertain Times

How To Use Your Campaign to Become a More Powerful Fundraiser

How To Use Your Campaign to Become a More Powerful Fundraiser

By Amy Eisenstein

If you’re considering a capital campaign, it’s inevitable that you’re going to need to discuss money with your donors at one point or another. Unfortunately, we’ve been conditioned and socialized to believe speaking about money is awkward ...

Filed Under: General Campaign, Major Gifts

Sometimes Words Aren’t Enough: An Expression of Our Appreciation

Sometimes Words Aren’t Enough: An Expression of Our Appreciation

By Amy Eisenstein

With Thanksgiving right around the corner, it’s likely you’ve got gratitude on your mind. One question I’ve been struggling with is how to express my sincere thanks to YOU in a meaningful and authentic way during the busy hustle and bustle ...

Filed Under: General Campaign

How to Create a Donor Stewardship Plan for Your Campaign

How to Create a Donor Stewardship Plan for Your Campaign

By Amy Eisenstein

Don’t let your campaign donors become one-time donors! A good stewardship plan can make sure that doesn’t happen. Stewardship -- following up after a gift -- will help ensure that your campaign donors give again and again for years to ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

Overcoming Your Fear of a Big, Scary Capital Campaign

Overcoming Your Fear of a Big, Scary Capital Campaign

By Amy Eisenstein

If you’re considering a capital campaign, it means you have a big, hairy, audacious goal (BHAG) looming -- or at least you should. If your goal is relatively easy to achieve and it doesn’t scare you, it’s time for you to think bigger. In ...

Filed Under: Campaign Planning, Feasibility Study, General Campaign

Why You Need a Big, Bold Vision to Fuel Your Campaign’s Impact

Why You Need a Big, Bold Vision to Fuel Your Campaign’s Impact

By Amy Eisenstein

To have a successful campaign, you need literal and figurative buy-in from donors and supporters. And to get buy-in from donors, you’ll need a BIG, bold vision. During a campaign, you’ll ask donors to consider giving more than they’ve ever ...

Filed Under: Campaign Planning, Most Popular, Pre-Campaign

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