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Sometimes Words Aren’t Enough: An Expression of Our Appreciation

Sometimes Words Aren’t Enough: An Expression of Our Appreciation

By Amy Eisenstein

With Thanksgiving right around the corner, it’s likely you’ve got gratitude on your mind. One question I’ve been struggling with is how to express my sincere thanks to YOU in a meaningful and authentic way during the busy hustle and bustle ...

Filed Under: General Campaign

Taking Care of Donors Who Say 'NO' and Turn You Down

Taking Care of Donors Who Say ‘NO’ and Turn You Down

By Andrea Kihlstedt

It feels like a slap in the face. Even seeing the word NO gives me a queasy feeling in the pit of my stomach. It feels lousy to be rejected by anyone. And it’s particularly painful when you ask a well-cultivated donor for a large gift you ...

Filed Under: Donor Cultivation

How to Create a Donor Stewardship Plan for Your Campaign

How to Create a Donor Stewardship Plan for Your Campaign

By Amy Eisenstein

Don’t let your campaign donors become one-time donors! A good stewardship plan can make sure that doesn’t happen. Stewardship -- following up after a gift -- will help ensure that your campaign donors give again and again for years to ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

4 Ways to Plan for Often-Overlooked Campaign Expenses

4 Ways to Plan for Often-Overlooked Campaign Expenses

By Andrea Kihlstedt

Capital campaigns are the most cost-effective form of fundraising. For many campaigns, the cost of the campaign itself is approximately 10% of the money raised. When compared with more expensive types of fundraising, such as direct mail and ...

Filed Under: Campaign Planning, Pre-Campaign

Overcoming Your Fear of a Big, Scary Capital Campaign

Overcoming Your Fear of a Big, Scary Capital Campaign

By Amy Eisenstein

If you’re considering a capital campaign, it means you have a big, hairy, audacious goal (BHAG) looming -- or at least you should. If your goal is relatively easy to achieve and it doesn’t scare you, it’s time for you to think bigger. In ...

Filed Under: Campaign Planning, Feasibility Study, General Campaign

Complex Gifts: A Huge Opportunity for Your Capital Campaign

Complex Gifts: A Huge Opportunity for Your Capital Campaign

By Andrea Kihlstedt

We often go to great pains to make the concepts of capital campaign simple. It’s an illusion, of course! Campaigns often extend for three years or more and are peppered with complexity. Every day, you will likely encounter situations that ...

Filed Under: Campaign Planning, Major Gifts

43 Tips and Life Hacks to Make Your Campaign More Effective

43 Tips and Life Hacks to Make Your Campaign More Effective

By Andrea Kihlstedt

There’s nothing quite like a capital campaign to push you to (and beyond) the edge of your organizational abilities. So if you’re getting ready for a campaign, this is a great time to ramp up your effectiveness. I surveyed our community to ...

Filed Under: Campaign Planning, Pre-Campaign

Why You Need a Big, Bold Vision to Fuel Your Campaign’s Impact

Why You Need a Big, Bold Vision to Fuel Your Campaign’s Impact

By Amy Eisenstein

To have a successful campaign, you need literal and figurative buy-in from donors and supporters. And to get buy-in from donors, you’ll need a BIG, bold vision. During a campaign, you’ll ask donors to consider giving more than they’ve ever ...

Filed Under: Campaign Planning, Most Popular, Pre-Campaign

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