Capital Campaign Pro
Everything You Need for a Successful Campaign
Do donors give so they can see their name on a plaque? We hear this question quite often, so let's get it out of the way quickly. No -- donors don't make gifts just to see their name on a wall. But naming opportunities *DO* make donors feel ...
Not sure what a BHAG (bee-hag) is? Don't have one? BHAG is an acronym developed by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies. It stands for Big, Hairy, Audacious Goal. And your ...
It takes courage to plan a capital campaign. That’s because thinking about raising a huge amount of money is scary. It’s one of the most challenging forms of fundraising and you know what’s on the line. But most things worth doing take a ...
Capital campaign consultants are important and frequent players on the capital campaign team. They can be worth their weight in gold when it comes to your campaign. But why are they so valuable? Understanding Why You Should Have Capital ...
I challenge you…! When you read those three words didn’t you want to know what the challenge was? And weren’t you already wondering just a bit if you could win that challenge? We humans are wired to respond to challenge. And when ...
Some campaigns just seem destined for success. One thing after another goes well. For example: Right off the bat, board members agree on what the campaign is going to raise money for. Excellent people agree to serve in leadership ...
I’ve always wondered at the word “stewardship.” Merriam-Webster defines stewardship as: stewardship -- management of something entrusted to one’s care. But when I think of donors, I don’t really like to think about managing them. I prefer ...
If I were to give you just one tip about how to become a more effective fundraiser, it would be this: Listen more; talk less. Serious companies record sales calls to track the amount of talking the salesperson does as compared to the amount ...
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