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Donor Cultivation

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4 Tips for Emailing Donors to Schedule Campaign Solicitations

4 Tips for Emailing Donors to Schedule Campaign Solicitations

By Andrea Kihlstedt

Do you email donors to set up solicitation meetings? Honestly, email is a great way to connect. It's immediate. It's easy for the donor to respond. And, of course, it's convenient for the solicitor, too. But the key is to write your ...

Filed Under: Donor Cultivation, Major Gifts

5 Donor Love Languages: How Fundraisers Say ‘Thank You’ Matters

5 Donor Love Languages: How Fundraisers Say ‘Thank You’ Matters

By Amy Eisenstein

Over the past week, there were a number of articles, stories, and posts about love (due to Valentine’s Day). One that caught my eye was about Gary Chapman’s famous book on 5 Love Languages. It got me thinking about how fundraisers show ...

Filed Under: Donor Cultivation, Major Gifts

Donor Happiness: An Integral Part of Capital Campaign Fundraising

Donor Happiness: An Integral Part of Capital Campaign Fundraising

By Andrea Kihlstedt

I’ve always wondered at the word “stewardship.” Merriam-Webster defines stewardship as: stewardship -- management of something entrusted to one’s care. But when I think of donors, I don’t really like to think about managing them. I prefer ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

Donor Fatigue: Yes, It's Real, and Here's How to Fix It

Donor Fatigue: Yes, It’s Real, and Here’s How to Fix It

By Andrea Kihlstedt

Campaign expert and Capital Campaign Pro advisor, Jeff Hensley, recently shared his thoughts on what to do when your donors start resenting being asked -- or even worse -- simply stop giving to your organization altogether. This is the ...

Filed Under: Donor Cultivation, Major Gifts

Capital Campaign Timing: 4 Lessons to Build Donor Trust

Capital Campaign Timing: 4 Lessons to Build Donor Trust

By Andrea Kihlstedt

The timing of your campaign must take many things into consideration. Is your organization ready? Do you have the donors? Is it a propitious time in your community? Are the economic indicators positive? These and many more ...

Filed Under: Campaign Planning, Donor Cultivation, General Campaign

Understand How Major Donors Think: Meet Isabel and John

Understand How Major Donors Think: Meet Isabel and John

By Andrea Kihlstedt

Major donors fuel capital campaigns. And when it comes to capital campaigns, three questions always pop up, again and again: Will our capital campaign cannibalize our annual fundraising? Should we include our annual fundraising in our ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

7 Creative Ways to Thank Donors as You Prepare for a Campaign

7 Creative Ways to Thank Donors as You Prepare for a Campaign

By Amy Eisenstein

Donors to your capital campaign are arguably the most important donors to your organization. That includes monthly and annual donors who are also likely to donate to your campaign. In this season of giving thanks, it would be remiss of us ...

Filed Under: Donor Cultivation, Major Gifts

How to Keep the Focus on Your Top Donors (Where It Should Be)

How to Keep the Focus on Your Top Donors (Where It Should Be)

By Andrea Kihlstedt

It’s easier to raise money from people who have money. Did you roll your eyes when you read that? Does it make you think, “DUH! Of course it’s easier to raise money from people who have money.” Now, think about how much time and energy ...

Filed Under: Campaign Planning, Donor Cultivation, Major Gifts, Uncertain Times

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