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Donor Cultivation

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How to Create a Donor Stewardship Plan for Your Campaign

How to Create a Donor Stewardship Plan for Your Campaign

By Amy Eisenstein

Don’t let your campaign donors become one-time donors! A good stewardship plan can make sure that doesn’t happen. Stewardship -- following up after a gift -- will help ensure that your campaign donors give again and again for years to ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

Offended by a Donor? Try the “Feel-Felt-Found” Approach

Offended by a Donor? Try the “Feel-Felt-Found” Approach

By Andrea Kihlstedt

I felt my blood pressure rise... When a Donor Says Something Offensive One of my wealthiest donors had just complained to me about the people we serve. Don had stopped by to drop off a check. As he walked into my office, he was shaking his ...

Filed Under: Donor Cultivation, General Campaign

Learning About Your Lead Donors: Manipulation, Persuasion or Opportunity?

Learning About Your Lead Donors: Manipulation, Persuasion or Opportunity?

By Andrea Kihlstedt

Make a short list of five things you want to know about your largest donors or prospective donors. Chances are your list will start with how much money and resources they have so you can determine if they have the capacity give a large ...

Filed Under: Donor Cultivation, General Campaign

The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation

The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation

By Amy Eisenstein

Unfortunately, many nonprofit leaders are fundraising from a place of desperation. The situation feels hopeless when money is so tight. When you can’t pay the rent or make payroll, the situation becomes desperate. This is a terrible ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

The Whisper Strategy: A Super-Effective Donor Cultivation Strategy

The Whisper Strategy: A Super-Effective Donor Cultivation Strategy

By Andrea Kihlstedt

Today's post is a guest contribution by my colleague, Peter Heller. Peter suggests using a simple but effective strategy for cultivating donors known as the Whisper Strategy. The Whisper Strategy, advanced donor cultivation strategy, has ...

Filed Under: Donor Cultivation

Keep the Momentum Going With Prospect Strategy Sessions

Keep the Momentum Going With Prospect Strategy Sessions

By Andrea Kihlstedt

Capital campaigns are every fundraiser’s pot of gold. Boards, CEO’s, and fundraisers all dream of these big drives that can fund important programs, expand your reach, and catapult your organization to new heights. Capital campaigns bring ...

Filed Under: Donor Cultivation

Converse with Your Donors through the Amazing Power of Improvisation

Converse with Your Donors through the Amazing Power of Improvisation

By Andrea Kihlstedt

Have you ever taken an improv class? I know it’s an unlikely suggestion, but if you’re in the donor relations part of fundraising, you’d learn a ton of transferable skills. Because the best conversation is always improvised. Have you ever ...

Filed Under: Donor Cultivation, Major Gifts, Quiet Phase

Donor Recognition for Capital Campaigns: 3 Points to Consider

Donor Recognition for Capital Campaigns: 3 Points to Consider

By Andrea Kihlstedt

When it comes to capital campaigns, one idea is always quite clear: Donor recognition matters. A lot. A whole lot. Recognizing Donors for Their Capital Campaign Gifts is Crucial Recognizing people for their generosity is important. What's ...

Filed Under: Donor Cultivation, Post Campaign

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