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Amy Eisenstein

Major Gift Fundraising: A Critical Component of Any Capital Campaign

Major Gift Fundraising: A Critical Component of Any Capital Campaign

By Amy Eisenstein

I often refer to capital campaigns as major gift fundraising on steroids. Of course, capital campaigns are so much more than that. However, major gift fundraising is one critical component of all successful capital campaigns. Major gift ...

Filed Under: Major Gifts

4 Strategies for Year-End Fundraising During a Capital Campaign

4 Strategies for Year-End Fundraising During a Capital Campaign

By Amy Eisenstein

Coordinating annual fundraising and capital campaign fundraising can feel like trying to fit a square peg in a round hole. But it doesn’t need to be that complicated. In fact, capital campaign fundraising and annual fund go hand-in-hand. ...

Filed Under: General Campaign, Public Phase, Quiet Phase

Recruiting the Best Campaign Chair for Your Capital Campaign

Recruiting the Best Campaign Chair for Your Capital Campaign

By Amy Eisenstein

This post highlights the wisdom that campaign expert and Capital Campaign Pro advisor, Paula Peter, offered in a lively conversation about campaign leadership with Capital Campaign Pro Co-Founders, Amy Eisenstein and Andrea Kihlstedt. This ...

Filed Under: Campaign Planning, General Campaign

Hiring a Capital Campaign Consultant? Avoid this Common Mistake

Hiring a Capital Campaign Consultant? Avoid this Common Mistake

By Amy Eisenstein

If your organization is considering a capital campaign, it’s likely you’re wondering if you should hire a consultant -- or which consultant to hire. This important decision could set your campaign up for success... or failure. And once ...

Filed Under: General Campaign, Pre-Campaign

9 Productivity Boosts for Your Fundraising this Summer

9 Productivity Boosts for Your Fundraising this Summer

By Amy Eisenstein

Summer signals a time of rest and relaxation. It’s a time to enjoy the great outdoors and sunshine. This year, like no other, we all need a break. Fortunately, vaccination rates are up, Covid cases are down, and life is returning to ...

Filed Under: General Campaign

Ditch the Fancy Case for Support and Brochure - Use This Instead

Ditch the Fancy Case for Support and Brochure – Use This Instead

By Amy Eisenstein

It’s likely you know you need a case for support for your capital campaign. What you might not know is what it should look like, what to include, or how it gets created. A case for support, often mistakenly known as a campaign brochure, ...

Filed Under: Campaign Planning, General Campaign

The RIGHT Fundraising Mindset: Abundance and Optimism Win Every Time

The RIGHT Fundraising Mindset: Abundance and Optimism Win Every Time

By Amy Eisenstein

When was the last time you sat down with the leaders at your organization to dream big? For example, what might you do with an extra $1 million? What about $5 or even $10 million more? How would that change the programs and services you ...

Filed Under: Board Readiness, General Campaign

Radical Innovation in Capital Campaigns: Guided Feasibility Studies

Radical Innovation in Capital Campaigns: Guided Feasibility Studies

By Amy Eisenstein

It’s rare for there to be real innovation and change in fundraising, or in most sectors for that matter. Every once in a while, however, a new idea emerges which is so radical, so revolutionary, it makes you want to scream, “I wish I’d ...

Filed Under: Feasibility Study

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