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Amy Eisenstein

Why You Should Never Go Public with Your Capital Campaign Too Early

Why You Should Never Go Public with Your Capital Campaign Too Early

By Amy Eisenstein

Many nonprofit leaders and board members believe a common myth: Once they announce their campaign with a press release and a few social media posts, the donations will start pouring in. Unfortunately, the opposite usually happens. A handful ...

Filed Under: General Campaign, Quiet Phase

How to Use the Slow, Lazy Days of Summer to Propel Your Capital Campaign

How to Use the Slow, Lazy Days of Summer to Propel Your Capital Campaign

By Amy Eisenstein

All capital campaigns have ebbs and flows. Some phases are naturally busy, others are slower — so it's easy to assume summer is a time when nothing happens. After all, donors are likely traveling. You, your staff, and board members ...

Filed Under: General Campaign

Use Your Capital Campaign to Build a Long-Term Major Gift Program

Use Your Capital Campaign to Build a Long-Term Major Gift Program

By Amy Eisenstein

Many people assume you need a major gift program before launching a capital campaign. But it actually works the other way around. Many of our clients use their campaign to jumpstart their major gift program. Of course, what counts as a ...

Filed Under: Campaign Planning, Major Gifts

Immerse Donors in Your Mission by Creating a Truly Memorable Experience

Immerse Donors in Your Mission by Creating a Truly Memorable Experience

By Amy Eisenstein

Last week, Tammy Zonker, one of Capital Campaign Pro’s brilliant team members, spoke at the International Conference of the Association of Fundraising Professionals (AFP ICON). In a conference filled with sessions on AI, her presentation on ...

Filed Under: Donor Cultivation, General Campaign

Afraid to Ask for a Major Gift in a Tough Economy? Don’t Be – Here’s Why

Afraid to Ask for a Major Gift in a Tough Economy? Don’t Be – Here’s Why

By Amy Eisenstein

If you or your leadership team are feeling hesitant to ask for gifts right now, you’re not alone. Economic uncertainty, global instability, and constant negative headlines can make it feel like the worst possible moment to fundraise. But ...

Filed Under: Donor Cultivation, Uncertain Times

5 Capital Campaign Lies Board Members Tell Themselves

5 Capital Campaign Lies Board Members Tell Themselves

By Amy Eisenstein

After talking with hundreds of board members at more organizations than I can count, I’ve noticed a pattern. The same concerns, objections, and assumptions surface again and again when the topic of a capital campaign comes up. Most of these ...

Filed Under: Board Readiness

4 Practical Ways to Simplify Your Campaign’s Quiet Phase

Can’t Keep Up? 4 Practical Ways to Simplify Your Campaign’s Quiet Phase

By Amy Eisenstein

Development teams, large and small, are almost always overworked and under-resourced. Nonprofit leaders are juggling donor relationships, board management, programs, and day-to-day operations, often with too little time and too few ...

Filed Under: Quiet Phase

Capital Campaign Feasibility Study: The Ultimate Guide

Capital Campaign Feasibility Study: The Ultimate Guide

By Amy Eisenstein

Well-executed feasibility studies give nonprofit leaders the data-informed confidence they need to lead successful campaigns. Capital campaign feasibility studies offer organizations insight into how much they can realistically expect to ...

Filed Under: Feasibility Study, General Campaign, Most Popular, Pre-Campaign

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