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Amy Eisenstein

Afraid to Ask for a Major Gift in a Tough Economy? Don’t Be – Here’s Why

Afraid to Ask for a Major Gift in a Tough Economy? Don’t Be – Here’s Why

By Amy Eisenstein

If you or your leadership team are feeling hesitant to ask for gifts right now, you’re not alone. Economic uncertainty, global instability, and constant negative headlines can make it feel like the worst possible moment to fundraise. But ...

Filed Under: Donor Cultivation, Uncertain Times

5 Capital Campaign Lies Board Members Tell Themselves

5 Capital Campaign Lies Board Members Tell Themselves

By Amy Eisenstein

After talking with hundreds of board members at more organizations than I can count, I’ve noticed a pattern. The same concerns, objections, and assumptions surface again and again when the topic of a capital campaign comes up. Most of these ...

Filed Under: Board Readiness

4 Practical Ways to Simplify Your Campaign’s Quiet Phase

Can’t Keep Up? 4 Practical Ways to Simplify Your Campaign’s Quiet Phase

By Amy Eisenstein

Development teams, large and small, are almost always overworked and under-resourced. Nonprofit leaders are juggling donor relationships, board management, programs, and day-to-day operations, often with too little time and too few ...

Filed Under: Quiet Phase

Capital Campaign Feasibility Study: The Ultimate Guide

Capital Campaign Feasibility Study: The Ultimate Guide

By Amy Eisenstein

Well-executed feasibility studies give nonprofit leaders the data-informed confidence they need to lead successful campaigns. Capital campaign feasibility studies offer organizations insight into how much they can realistically expect to ...

Filed Under: Feasibility Study, General Campaign, Most Popular, Pre-Campaign

Best Ways to Express Gratitude Throughout Your Capital Campaign

Best Ways to Express Gratitude Throughout Your Capital Campaign

By Amy Eisenstein

Tis the season of giving thanks -- so volunteer and donor recognition may be top of mind. But meaningful gratitude is so much more than a plaque on the wall or a well-crafted thank-you note. At its core, gratitude is about making sure the ...

Filed Under: Donor Cultivation, General Campaign

Creating a Capital Campaign Budget that Works: Quick Guide

Creating Your Capital Campaign Budget + Interactive Template

By Amy Eisenstein

When you think about fundraising costs, always consider your return on investment (ROI). How much is “reasonable” to spend to raise a dollar? Depending on what type of fundraising you’re doing, the cost to raise $1 ranges anywhere from ...

Filed Under: Campaign Planning, General Campaign, Most Popular

Happiness, Habits, and Fundraising: Strategies to Help You Survive and Thrive

Happiness, Habits, and Fundraising: Strategies to Help You Survive and Thrive

By Amy Eisenstein

Fundraising can be incredibly rewarding work, and it can also take a toll. Many people step into this field because they want to make the world a better place, yet they often find themselves stretched thin, juggling too many priorities, and ...

Filed Under: General Campaign

Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign

Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign

By Amy Eisenstein

If you think about a capital campaign as one big, long, stressful project, it can feel overwhelming. But if you break it up into phases and steps, the entire project becomes so much more manageable. Thus, following a logical Capital ...

Filed Under: Campaign Planning, General Campaign, Most Popular

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