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Capital Campaign Basics: A 7-Step Checklist for Capital Campaigns

Capital Campaign Basics: A 7-Step Checklist for Capital Campaigns

By Amy Eisenstein

Capital Campaigns can be complicated and overwhelming. But they don’t have to be! When considering a campaign, you’re likely planning to raise the largest amount your organization has ever tried to raise. That’s scary. But if you’ve ...

Filed Under: Campaign Planning, Feasibility Study, Pre-Campaign

4 Ways to Use Challenge Gifts to Cure Capital Campaign Woes

4 Ways to Use Challenge Gifts to Cure Capital Campaign Woes

By Andrea Kihlstedt

I challenge you…! When you read those three words didn’t you want to know what the challenge was? And weren’t you already wondering just a bit if you could win that challenge? We humans are wired to respond to challenge. And when ...

Filed Under: General Campaign, Major Gifts, Quiet Phase

Overcome Your Fear of Asking for Leadership Capital Campaign Gifts

Overcome Your Fear of Asking for Leadership Capital Campaign Gifts

By Amy Eisenstein

Leadership gifts, or lack of them, can make or break your capital campaign. Those are the top ten gifts on your donor pyramid (or gift range chart). Generally, those top ten gifts get you to approximately 50% (or more) of your campaign ...

Filed Under: Major Gifts, Quiet Phase

Is a Successful Capital Campaign in Your Future? 4 Free Assessments

Is a Successful Capital Campaign in Your Future? 4 Free Assessments

By Andrea Kihlstedt

Some campaigns just seem destined for success. One thing after another goes well. For example: Right off the bat, board members agree on what the campaign is going to raise money for. Excellent people agree to serve in leadership ...

Filed Under: Board Readiness, General Campaign

6 Simple Steps to Supercharge Your Year-End Giving, Campaign-Style

6 Simple Steps to Supercharge Your Year-End Giving, Campaign-Style

By Amy Eisenstein

One of the reasons capital campaigns help organizations raise enormous amounts of money (often 10 times normal fundraising revenue) is that there is specific strategy baked into campaign plans. Much of the strategy which is critical to ...

Filed Under: Major Gifts

Donor Happiness: An Integral Part of Capital Campaign Fundraising

Donor Happiness: An Integral Part of Capital Campaign Fundraising

By Andrea Kihlstedt

I’ve always wondered at the word “stewardship.” Merriam-Webster defines stewardship as: stewardship -- management of something entrusted to one’s care. But when I think of donors, I don’t really like to think about managing them. I prefer ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

How to Become a (Much) More Effective Fundraiser

How to Become a (Much) More Effective Fundraiser

By Andrea Kihlstedt

If I were to give you just one tip about how to become a more effective fundraiser, it would be this: Listen more; talk less. Serious companies record sales calls to track the amount of talking the salesperson does as compared to the amount ...

Filed Under: General Campaign, Major Gifts

Major Gift Fundraising: A Critical Component of Any Capital Campaign

Major Gift Fundraising: A Critical Component of Any Capital Campaign

By Amy Eisenstein

I often refer to capital campaigns as major gift fundraising on steroids. Of course, capital campaigns are so much more than that. However, major gift fundraising is one critical component of all successful capital campaigns. Major gift ...

Filed Under: Major Gifts

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