Capital Campaign Pro
Everything You Need for a Successful Campaign
Capital Campaigns can be complicated and overwhelming. But they don’t have to be! When considering a campaign, you’re likely planning to raise the largest amount your organization has ever tried to raise. That’s scary. But if you’ve ...
I challenge you…! When you read those three words didn’t you want to know what the challenge was? And weren’t you already wondering just a bit if you could win that challenge? We humans are wired to respond to challenge. And when ...
Leadership gifts, or lack of them, can make or break your capital campaign. Those are the top ten gifts on your donor pyramid (or gift range chart). Generally, those top ten gifts get you to approximately 50% (or more) of your campaign ...
Some campaigns just seem destined for success. One thing after another goes well. For example: Right off the bat, board members agree on what the campaign is going to raise money for. Excellent people agree to serve in leadership ...
One of the reasons capital campaigns help organizations raise enormous amounts of money (often 10 times normal fundraising revenue) is that there is specific strategy baked into campaign plans. Much of the strategy which is critical to ...
I’ve always wondered at the word “stewardship.” Merriam-Webster defines stewardship as: stewardship -- management of something entrusted to one’s care. But when I think of donors, I don’t really like to think about managing them. I prefer ...
If I were to give you just one tip about how to become a more effective fundraiser, it would be this: Listen more; talk less. Serious companies record sales calls to track the amount of talking the salesperson does as compared to the amount ...
I often refer to capital campaigns as major gift fundraising on steroids. Of course, capital campaigns are so much more than that. However, major gift fundraising is one critical component of all successful capital campaigns. Major gift ...
Our weekly newsletter is full of practical tips to make your campaign more successful. Subscribe today:
