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Phases of a Capital Campaign: A Bird's Eye View

The Phases of a Capital Campaign: A Bird’s Eye View

By Andrea Kihlstedt

I’ll bet you’ve heard people talk about the quiet phase and public phase of a capital campaign. You may also have been to a campaign kick-off. But do you really know what those things are and why they matter? In this post, you’ll learn ...

Filed Under: Campaign Planning, Public Phase, Quiet Phase

You Weren’t Born a Fundraiser – It Takes Practice!

You Weren’t Born a Fundraiser – It Takes Practice!

By Andrea Kihlstedt

The idea of practicing something gets an undeserved bad rap. I suspect it probably comes from childhood, when a parent pushed you to practice the piano or practice penmanship or practice shooting hoops. It seemed like drudgery. But from ...

Filed Under: General Campaign, Major Gifts

4 Easy Solicitation Training Exercises for Campaign Volunteers

4 Easy Solicitation Training Exercises for Campaign Volunteers

By Amy Eisenstein

A big part of any campaign’s overall success is whether — and how — you engage volunteers in soliciting gifts. In other words, if you can get a handful of volunteers to solicit even a small number of gifts, you will have a big ...

Filed Under: General Campaign, Major Gifts

Converse with Your Donors through the Amazing Power of Improvisation

Converse with Your Donors through the Amazing Power of Improvisation

By Andrea Kihlstedt

Have you ever taken an improv class? I know it’s an unlikely suggestion, but if you’re in the donor relations part of fundraising, you’d learn a ton of transferable skills. Because the best conversation is always improvised. Have you ever ...

Filed Under: Donor Cultivation, Major Gifts, Quiet Phase

The Winning Formula for Capital Campaign Success: Optimism + Analysis

The Winning Formula for Capital Campaign Success: Optimism + Analysis

By Andrea Kihlstedt

Is there a formula for capital campaign success?  Absolutely! Whether your campaign will be successful (or not) depends on your ability to have the courage to set big goals and then temper that unbridled optimism based on clear headed ...

Filed Under: Campaign Planning, Major Gifts, Quiet Phase

Get Your Elevator Pitch-Perfect As You Prepare for a Capital Campaign

Get Your Elevator Pitch-Perfect As You Prepare for a Capital Campaign

By Andrea Kihlstedt

As you begin planning for a capital campaign, you've got to get everyone speaking the same language about your organization -- your board members and staff members, the person who answers the phone and (especially) the person who sits at ...

Filed Under: Campaign Planning, General Campaign

Use the Public Phase of Your Campaign to Energize Your Community

Use the Public Phase of Your Campaign to Energize Your Community

By Andrea Kihlstedt

After a long and often arduous quiet phase, during which your campaign will raise 60% to 80% of your campaign goal, you will finally kick-off the public phase of your campaign. Prior to your campaign kick-off, you’ll have solicited all ...

Filed Under: Public Phase

How to Announce Your Capital Campaign to the World

How to Announce Your Capital Campaign to the World

By Andrea Kihlstedt

Ready to announce your capital campaign to the world? You might be. First, ask yourself these three questions: Can you see your campaign success right around the corner? Were your largest donors as generous as you had hoped? Have you ...

Filed Under: Campaign Planning, Most Popular, Public Phase

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