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Capital Campaigns: The Power of “Yet”  and a Growth Mindset

Capital Campaigns: The Power of “Yet”  and a Growth Mindset

By Amy Eisenstein

Capital Campaigns usually have a goal larger than anything you’ve raised at your organization before. And your capital campaign goal will be a multiplier of what you’re currently raising. One concern we hear again and again when speaking ...

Filed Under: General Campaign

How to Engage Less Wealthy Board Members in Your Capital Campaign

How to Engage Less Wealthy Board Members in Your Capital Campaign

By Andrea Kihlstedt

As you get ready for a capital campaign, you'd better be sure that your board members know what's coming down the pike. You can't assume that just because someone is a board member and has participated in all of the conversations about ...

Filed Under: Board Readiness, Campaign Planning

Building Bridges: The Art of Branding a Capital Campaign

Building Bridges: The Art of Branding a Capital Campaign

By Andrea Kihlstedt

The following is a guest post written by Mark Cole, Vice President of Strategy at Parisleaf, a company that specializes in branding capital and comprehensive campaigns. In the realm of fundraising, few endeavors hold as much potential for ...

Filed Under: Campaign Planning, General Campaign

Train Your Board to Think Bigger About Their Campaign Gifts

How High Will You Go? Train Your Board to Think Bigger About Campaign Gifts

By Andrea Kihlstedt

Most people give out of habit. They have a few, perhaps six or eight, organizations they give to and they have an amount they are comfortable giving. For some people $100 is a comfortable gift. Others may comfortably give $500 or $1000 or ...

Filed Under: Board Readiness, Donor Cultivation, General Campaign

What I Learned Running a 5K: 3 Keys for Successful Capital Campaigns

What I Learned Running a 5K: 3 Keys for Successful Capital Campaigns

By Amy Eisenstein

One of my goals last year was to run a 5K. When my running buddy hurt her ankle a few weeks into training, I stopped running too. When I set my goals for this year, I did not include running a 5K on my list. As I shared my list of new goals ...

Filed Under: Campaign Planning

How You Think About a Capital Campaign Affects Success

How You Think About a Capital Campaign Affects Success

By Andrea Kihlstedt

We spend a good part of our time with clients helping them understand how capital campaigns differ from other kinds of fundraising efforts. But let's step back and ask an even more basic question... What, exactly, is a Capital ...

Filed Under: Campaign Planning, General Campaign

Is a Capital Campaign Right for Your Organization? 6 Key Questions

Is a Capital Campaign Right for Your Organization? 6 Key Questions

By Andrea Kihlstedt

If you’re thinking about a capital campaign for your organization, you should put yourself through this little checklist to make sure a campaign is the best way for you to raise money now. Capital campaigns are among the most powerful form ...

Filed Under: Campaign Planning, Pre-Campaign

Use Fun and Games to Prepare Board Members for a Capital Campaign

Use Fun and Games to Prepare Your Board for a Capital Campaign

By Amy Eisenstein

The idea of a capital campaign is likely scary to most of your board members. They wonder how much they’ll need to give. They are afraid you’ll want them to ask their friends for money. They don’t know if you can succeed. In the ...

Filed Under: Board Readiness

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