Capital Campaign Pro
Everything You Need for a Successful Campaign
Earlier this month, we invited fundraisers to send us their most pressing questions about boards and capital campaigns. In exchange, we offered to send one random (and lucky) participant a free copy of our new book, A Board Member’s Guide ...
If you’ve spent any time learning about sales or fundraising, you’ve probably encountered Feel, Felt, Found. It’s a simple and useful conversation technique for remaining in conversation when someone raises a concern or objection: Feel: “I ...
Capital Campaign Pro’s Amy Eisenstein, ACFRE, and Sarah Plimpton recently joined the What the Fundraising podcast, hosted by Mallory Erickson, to discuss why successful capital campaigns begin long before organizations start asking donors ...
Meet Tanya, the president of a large community college foundation. Tanya has just started getting ready for a campaign and we’re working with her to make sure that she’s poised for great success. Her college’s campaign is not going to start ...
For decades, conventional fundraising wisdom has told nonprofits that every capital campaign needs a prominent, well-connected campaign chair. But the latest research tells a different story. According to our 2026 Capital Campaign Benchmark ...
Many nonprofit leaders and board members believe a common myth: Once they announce their campaign with a press release and a few social media posts, the donations will start pouring in. Unfortunately, the opposite usually happens. A handful ...
Most capital campaigns rely on very big gifts for their success. According to our annual benchmark study, the top 20 gifts typically account for 72% of the total campaign goal. So, to have a successful capital campaign, you’ve got to be ...
Since Amy Eisenstein and I published A Board Member's Guide to Capital Campaign Fundraising: How to Raise Game-Changing Money for Your Nonprofit, we've been thrilled (and honestly humbled) by the response. Dozens of nonprofit organizations ...
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