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Major Gifts

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Adopt a Smarter Mindset and You’ll Absolutely Raise More Money

Adopt a Smarter Mindset and You’ll Absolutely Raise More Money

By Amy Eisenstein

It takes a certain mindset to raise a mountain of money. The saying, “if you think you can, you can,” rings true. Your Mindset About Raising Money is Everything If you believe you can’t raise money, then you won’t. Your beliefs dictate your ...

Filed Under: General Campaign, Major Gifts

What Exactly Yields the Best ROI in Fundraising?

What Exactly Yields the Best ROI in Fundraising?

By Amy Eisenstein

So what is it that yields the greatest ROI (return on investment) in all of fundraising? I won’t leave you in suspense. It’s the simple act of asking. Asking Offers an Incredible Return on Investment When I was a child, my dad always said, ...

Filed Under: General Campaign, Major Gifts

How Planned Giving Serves as a Perfect Partner to Your Capital Campaign

How Planned Giving Serves as a Perfect Partner to Your Capital Campaign

By Amy Eisenstein

This is a guest post written by Xan Blake, one of our very first campaign advisors. Learn more about Xan at the end of the post. Before we dive into how to make the most of planned giving, I’d like to tell you the story of one donor I ...

Filed Under: General Campaign, Major Gifts

Raising Money Takes Courage: Do You Have Enough?

Raising Money Takes Courage: Do You Have Enough?

By Amy Eisenstein

Fear of asking is the number one challenge faced by professional fundraisers and volunteers. I would even venture to guess that most fundraisers are afraid to ask for money. Although you're likely competent and capable in many areas of ...

Filed Under: Covid-19 Crisis, General Campaign, Major Gifts

Strengthen Campaign Leadership and Planning Through the Asking Styles Lens

Strengthen Campaign Leadership and Planning Through the Asking Styles Lens

By Andrea Kihlstedt

This is a guest post written by Brian Saber, author of the recently released book, Boards and Asking Styles: A Roadmap to Success. Learn more about Brian at the end of the post. Do you love capital campaigns? Here’s a secret -- I ...

Filed Under: General Campaign, Major Gifts

7 Creative Ways to Thank Donors as You Prepare for a Campaign

7 Creative Ways to Thank Donors as You Prepare for a Campaign

By Amy Eisenstein

Donors to your capital campaign are arguably the most important donors to your organization. That includes monthly and annual donors who are also likely to donate to your campaign. In this season of giving thanks, it would be remiss of us ...

Filed Under: Donor Cultivation, Major Gifts

How to Keep the Focus on Your Top Donors (Where It Should Be)

How to Keep the Focus on Your Top Donors (Where It Should Be)

By Andrea Kihlstedt

It’s easier to raise money from people who have money. Did you roll your eyes when you read that? Does it make you think, “DUH! Of course it’s easier to raise money from people who have money.” Now, think about how much time and energy ...

Filed Under: Campaign Planning, Covid-19 Crisis, Donor Cultivation, Major Gifts

5 Pro Tips for Soliciting Campaign Gifts Using Zoom

5 Pro Tips for Soliciting Campaign Gifts Using Zoom

By Andrea Kihlstedt

Covid-19 isn’t likely to go away any time soon. Not this month or next month, or even into the first quarter of next year. And, in this Covid world, chances are very good that your most important donors aren’t going to want to meet with ...

Filed Under: Covid-19 Crisis, Major Gifts

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