• Login
  • Contact
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer
Capital Campaign Pro Logo

Capital Campaign Pro

Everything You Need for a Successful Campaign

  • Work With Us
    • Campaign Consulting
    • Feasibility Studies
    • Readiness Assessment
    • Client Results
  • Do-It-Yourself
  • Resources
    • Free Resources
    • Campaign Pro Blog
    • Weekly Podcast
    • Free Webinars
    • Live Q&A Sessions
    • Newsletter Sign Up
    • Toolkit for Consultants
  • About Us
    • Our Story
    • Meet the Team
    • DEI
    • Speaking
    • Careers
    • Partners
    • Contact Us
  • Get Started

Adopt a Smarter Mindset and You’ll Absolutely Raise More Money

By Amy Eisenstein

Adopt a Smarter Mindset and You’ll Absolutely Raise More Money

It takes a certain mindset to raise a mountain of money.

The saying, “if you think you can, you can,” rings true.

Your Mindset About Raising Money is Everything

If you believe you can’t raise money, then you won’t. Your beliefs dictate your actions. If you believe fundraising is hard, there’s really no need to call donors or make much of an effort. After all, they probably won’t give anyway. So why bother?

On the other hand, if you believe you can raise a lot, then you’ll do anything it takes to accomplish your goal. That’s what’s called a fundraising mindset. It’s where optimism meets action.

3 Beliefs to Achieve a Fundraising Mindset

So how can you truly adopt a winning mindset when it comes to raising money? Well, here are three mantras to help you get there…

  1. Giving feels good.
    Donors benefit from giving. They feel good about themselves. When fundraising is done right, you’re not twisting arms or picking pockets. When you come to believe fundraising can be a positive experience for donors, you won’t hesitate to provide opportunities for donors to support your important work.
  2. If you build it, they will come.
    When you have a big vision for your organization, it will attract donors who want to be part of something amazing. Small dreams attract small donors. Big dreams attract big donors.
  3. Success begets success.
    Vicious cycle and downward spiral, or just the opposite? What’s the mindset of your nonprofit leaders and donors?

Remember — if you think you can, you can.

Another Kind of Mindset: A Campaign Mindset

The Campaign Mindset is the idea of looking at your entire development program as though it were a big, unending campaign. That means using a gift range chart as the primary tool for planning your entire fundraising program, rather than looking at it in terms of silos.

A Gift Range Chart for Your Entire Fundraising Year

In most annual fundraising, people plan each of the types of fundraising as though they were independent — golf tournament, fall solicitation, spring solicitation, big gala, etc. But when the planning for each is separate, you lose sight of what’s most important (more on that in a bit).

With a Campaign Mindset, you create a gift range chart for your entire fundraising for that year. Then you create a depth chart (to identify potential donors for each gift you need). And for every donor, you create a plan about how and when and for what you will solicit them.

From Top-Down and Inside-Out

When using the Campaign Mindset, you go from the top down and inside out. That means you solicit the biggest gifts first, as well as gifts from those who are closest to your organization. You go DOWN (to smaller gifts) and OUT (to those not as close to your organization) from there.

You can meet with your top donors and discuss the various ways in which they want to participate over the year, setting fundraising levels with them that includes all of the activities.

THAT’s the true Campaign Mindset — you still do all of the things you normally do, but the primary focus is on your donors, not fundraising type.

Adopting the Campaign Mindset: Optimal Fundraising

If you really want to raise more money this year, next year, and well into the future, the Campaign Mindset is your best friend. You’ll shift your perspective in a way that keeps the focus on your donors — where it belongs.

Think of it in terms of not just scaling one mountain, but scaling an entire mountain range with campaigns of all different shapes and sizes.

And while you’re cresting the top of each mountain, you can easily see the next peak. In other words, you’re always planning ahead and sticking to a safe, optimal path.

Now that’s smarter fundraising.

How to Adopt a Campaign Mindset

If the Campaign Mindset and the notion of keeping the focus on your donors sounds intriguing, but you’re not quite sure where to begin, our experts can help you get moving in the right direction.

Sign up for a free strategy session and you’ll speak with one of our campaign specialists about how you can adopt the Campaign Mindset for your nonprofit and raise more money than you ever thought possible.

Get the support you need to succeed.

With our approach, you get the support, expertise, and guidance you need — plus all the tools and materials — to make your campaign a success.

Talk to Us

Filed Under: General Campaign, Major Gifts

You Might Also Like...

Capital Campaigns Are Not About Donor Acquisition (But They Can Help)

Why Capital Campaigns Don’t Rely on Donor Acquisition (But Can Boost It)

By Amy Eisenstein

How to Treat Big Donors AFTER they Give a Major Gift

How to Treat Campaign Donors AFTER they Give a Major Gift

By Andrea Kihlstedt

Reader Interactions

Comments

  1. Timothy P. Snyder says

    February 16, 2021 at 3:34 pm

    I like what you guys are saying and my career of experience illustrates many of your points and approaches.

    Would like to explore ways to partner in localized partnerships.

    Reply
  2. Barbara Barron says

    February 16, 2021 at 4:40 pm

    Love this one! Thanks for the Tuesday morning boost!

    Reply

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Everything You Need for a Successful Campaign

Talk to Us

Get to Know Us

  • Free Strategy Session
  • Campaign Consulting
  • Feasibility Studies
  • Campaign Readiness
  • Meet the Team
  • Partners
  • Contact Us

Resources

  • Campaign Resources
  • Campaigns: Ultimate Guide
  • Campaign Pro Blog
  • Weekly Podcast
  • Free Webinars
  • Toolkit for Consultants
  • Newsletter

PO Box 686  |  Westfield, NJ 07090  |  Ph: 201.970.9766 © 2025 Capital Campaign Pro, LLC  |  Privacy  |  Terms  |  Refer & Earn

Get More Capital Campaign Advice

Our weekly newsletter is full of practical tips to make your campaign more successful. Subscribe today: