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Major Gifts

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Capital Campaigns Are Not About Donor Acquisition (But They Can Help)

Why Capital Campaigns Don’t Rely on Donor Acquisition (But Can Boost It)

By Amy Eisenstein

Capital campaigns overwhelmingly succeed because a handful of large and loyal current donors significantly increase their support. These donors give big -- and often their very first major gifts -- because of a big, bold vision. However, ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

How to Treat Big Donors AFTER they Give a Major Gift

How to Treat Campaign Donors AFTER they Give a Major Gift

By Andrea Kihlstedt

I like to think of fundraising as beginning after someone makes a gift! That may seem strange, but it's really not. In the capital campaign business, the focus is on raising a great deal of money from a relatively few donors. And it's all ...

Filed Under: General Campaign, Major Gifts

Running a Successful Gap Funding Campaign in 10 Key Steps

Bridging the Gap: 10 Steps to Running a Successful Gap Funding Campaign

By Andrea Kihlstedt

Many nonprofits are feeling the ripple effects of frozen federal appropriations. With Congress slow to finalize agency budgets, federal grants that organizations have relied on for years are frozen in place. Some have been delayed. Others ...

Filed Under: General Campaign, Major Gifts

Building Donor Relationships: The Incredible Power of Being Curious

Building Donor Relationships: The Incredible Power of Curiosity

By Amy Eisenstein

How well do you really know your donors? If your fundraising strategy is all about presenting polished proposals and a persuasive case for support, you might be missing a crucial element -- understanding what truly motivates your donors to ...

Filed Under: Donor Cultivation, Major Gifts

How to Choose a Wealth Screening Tool for a Capital Campaign

How to Choose a Wealth Screening Tool for a Capital Campaign

By Kimberly Keller

Wealth screening has significantly improved how organizations identify and prioritize potential donors for all types of fundraising efforts, including capital campaigns. By analyzing publicly available financial, philanthropic, and ...

Filed Under: Data & AI, Donor Cultivation, Major Gifts

3 Major Gift Strategies from the Capital Campaign Playbook

3 Major Gift Strategies from the Capital Campaign Playbook

By Andrea Kihlstedt

You already know that capital campaigns sit at the top of the major gift world. They are designed to identify, engage and attract gifts from your largest potential donors. Most capital campaigns raise more than half of their goal from ten ...

Filed Under: Major Gifts

Asking a Wealthy Friend for a Campaign Gift: A True Story

Asking a Wealthy Friend for a Campaign Gift: A True Story

By Andrea Kihlstedt

This post tells a true story about a very well-meaning board member who was anxious about approaching his wealthy friend to donate to a capital campaign. I'm sharing it with you because I suspect there are people on your board who are in a ...

Filed Under: Donor Cultivation, Major Gifts

Holiday Gift-Giving to Your Donors: A Guide for Nonprofits

Holiday Gift-Giving to Your Donors: A Guide for Nonprofits

By Kimberly Keller

You’ve probably given some of your donors and board members mementos to mark holidays or special occasions. Maybe it’s a tradition to present a “special something” to trustees as they conclude board terms, or to recognize volunteers who ...

Filed Under: Donor Cultivation, Major Gifts

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