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Donor Cultivation

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Capital Campaigns Are Not About Donor Acquisition (But They Can Help)

Why Capital Campaigns Don’t Rely on Donor Acquisition (But Can Boost It)

By Amy Eisenstein

Capital campaigns overwhelmingly succeed because a handful of large and loyal current donors significantly increase their support. These donors give big -- and often their very first major gifts -- because of a big, bold vision. However, ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

Wealth Screening: Not a Capital Campaign Silver Bullet (But It Can Help)

Wealth Screening: Not a Capital Campaign Silver Bullet (But It Can Help)

By Steven Shattuck

Wealth screening can be a helpful arrow in your capital campaign quiver. However, it’s not a silver bullet. It won’t magically uncover a hidden millionaire down the street who’s been waiting to bankroll your building project. And it ...

Filed Under: Campaign Planning, Donor Cultivation, General Campaign

Building Donor Relationships: The Incredible Power of Being Curious

Building Donor Relationships: The Incredible Power of Curiosity

By Amy Eisenstein

How well do you really know your donors? If your fundraising strategy is all about presenting polished proposals and a persuasive case for support, you might be missing a crucial element -- understanding what truly motivates your donors to ...

Filed Under: Donor Cultivation, Major Gifts

How to Choose a Wealth Screening Tool for a Capital Campaign

How to Choose a Wealth Screening Tool for a Capital Campaign

By Kimberly Keller

Wealth screening has significantly improved how organizations identify and prioritize potential donors for all types of fundraising efforts, including capital campaigns. By analyzing publicly available financial, philanthropic, and ...

Filed Under: Data & AI, Donor Cultivation, Major Gifts

Asking a Wealthy Friend for a Campaign Gift: A True Story

Asking a Wealthy Friend for a Campaign Gift: A True Story

By Andrea Kihlstedt

This post tells a true story about a very well-meaning board member who was anxious about approaching his wealthy friend to donate to a capital campaign. I'm sharing it with you because I suspect there are people on your board who are in a ...

Filed Under: Donor Cultivation, Major Gifts

How to Use Ad Hoc Capital Campaign Committees to Engage Key Donors

How to Use Ad Hoc Capital Campaign Committees to Engage Key Donors

By Andrea Kihlstedt

If I told you that you’d have to have at least 7 committees for your capital campaign, it might send you into a tailspin. As a seasoned development professional, you know the challenges of volunteer committees. Here’s a list of some of ...

Filed Under: Campaign Planning, Donor Cultivation, Most Popular

How YMCA Capital Campaigns Are Different (And How They Aren’t)

How YMCA Capital Campaigns Are Different (And How They Aren’t)

By Steven Shattuck

New research reveals that YMCA capital campaigns share similarities and differences with campaigns in the broader nonprofit sector. In fact, they share some surprising similarities. We recently collaborated with NAYDO (the North American ...

Filed Under: Board Readiness, Campaign Planning, Donor Cultivation, Feasibility Study, General Campaign

Holiday Gift-Giving to Your Donors: A Guide for Nonprofits

Holiday Gift-Giving to Your Donors: A Guide for Nonprofits

By Kimberly Keller

You’ve probably given some of your donors and board members mementos to mark holidays or special occasions. Maybe it’s a tradition to present a “special something” to trustees as they conclude board terms, or to recognize volunteers who ...

Filed Under: Donor Cultivation, Major Gifts

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