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Get the Right People on Your Capital Campaign Bus

Get the Right Volunteers on Your Capital Campaign Bus

By Andrea Kihlstedt

One of the super important but overlooked skills required in capital campaign fundraising is the ability to select and enlist great people. If you have a campaign team made of great board members, great campaign committee volunteers, and ...

Filed Under: Campaign Planning, General Campaign

How to Recession-Proof Your Capital Campaign In Uncertain Times

How to Recession-Proof Your Capital Campaign In Uncertain Times

By Amy Eisenstein

“Should we start a capital campaign now? ” That’s a question we get asked all the time. We often answer the question with another question: “What’s the purpose of the capital campaign?” Or, stated in another way -- What do you need the ...

Filed Under: Feasibility Study, General Campaign

Learning About Your Lead Donors: Manipulation, Persuasion or Opportunity?

Learning About Your Lead Donors: Manipulation, Persuasion or Opportunity?

By Andrea Kihlstedt

Make a short list of five things you want to know about your largest donors or prospective donors. Chances are your list will start with how much money and resources they have so you can determine if they have the capacity give a large ...

Filed Under: Donor Cultivation, General Campaign

Don’t Let Your Capital Campaign Cannibalize Your Annual Fund

Don’t Let Your Capital Campaign Cannibalize Your Annual Fund

By Andrea Kihlstedt

What do you think is the most common worry board members have when they are considering a capital campaign? If what came to your mind was the worry that a capital campaign would cannibalize their fundraising for operations, you’d be ...

Filed Under: Campaign Planning, Most Popular

The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation

The Fastest Way to Attract (or Repel) Donors: Urgency vs. Desperation

By Amy Eisenstein

Unfortunately, many nonprofit leaders are fundraising from a place of desperation. The situation feels hopeless when money is so tight. When you can’t pay the rent or make payroll, the situation becomes desperate. This is a terrible ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

The Hidden Power of Capital Campaigns: The Trojan Horse Effect

The Hidden Power of Capital Campaigns: The Trojan Horse Effect

By Andrea Kihlstedt

Capital campaigns accomplish much more than money. The very idea that you could raise lots of money inspires you to think from abundance and to imagine how your organization might have more impact. And, as our friend Nick Fellers reminds ...

Filed Under: Board Readiness, General Campaign

Penny-Wise, Pound-Foolish: A Cautionary Tale of One Nonprofit

Penny-Wise, Pound-Foolish: A Cautionary Tale of One Nonprofit

By Amy Eisenstein

Nonprofit staff and volunteers pinch pennies. Maybe they believe donors want them to be frugal or they think that’s what they’re supposed to do as responsible nonprofit leaders. It’s true that many donors love the concept of low overhead. ...

Filed Under: Campaign Planning

The Whisper Strategy: A Super-Effective Donor Cultivation Strategy

The Whisper Strategy: A Super-Effective Donor Cultivation Strategy

By Andrea Kihlstedt

Today's post is a guest contribution by my colleague, Peter Heller. Peter suggests using a simple but effective strategy for cultivating donors known as the Whisper Strategy. The Whisper Strategy, advanced donor cultivation strategy, has ...

Filed Under: Donor Cultivation

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