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Amy Eisenstein

Capital Campaigns Are Not About Donor Acquisition (But They Can Help)

Why Capital Campaigns Don’t Rely on Donor Acquisition (But Can Boost It)

By Amy Eisenstein

Capital campaigns overwhelmingly succeed because a handful of large and loyal current donors significantly increase their support. These donors give big -- and often their very first major gifts -- because of a big, bold vision. However, ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

6 Reasons to Start a Capital Campaign in a Down Economy

6 Reasons to Start a Capital Campaign in a Down Economy

By Amy Eisenstein

Nearly every nonprofit leader with whom I’ve spoken in recent weeks has questioned whether our current uncertain moment is a good time to start a capital campaign. My answer is a hard "yes." One board member suggested my answer was ...

Filed Under: General Campaign, Pre-Campaign

Building Donor Relationships: The Incredible Power of Being Curious

Building Donor Relationships: The Incredible Power of Curiosity

By Amy Eisenstein

How well do you really know your donors? If your fundraising strategy is all about presenting polished proposals and a persuasive case for support, you might be missing a crucial element -- understanding what truly motivates your donors to ...

Filed Under: Donor Cultivation, Major Gifts

Why Human Campaign Consultants Aren't Going Anywhere (Despite AI)

Why Human Campaign Consultants Aren’t Going Anywhere (Despite AI)

By Amy Eisenstein

AI has quickly become a helpful resource for nonprofits, assisting with data analysis, drafting proposals, and generating fundraising messages. While these benefits can streamline processes, AI can't replace the judgment and experience that ...

Filed Under: Data & AI

Federal Funding Pause 2025: What Nonprofits Need to Know and Do Now

Federal Funding Freeze 2025: What Nonprofits Need to Know and Do Now

By Amy Eisenstein

Here's what we know for certain, and where things stand. Federal Funding Freeze 2025: What Happened So Far On January 27th, the federal Office of Management and Budget (OMB) issued a memo directing federal agencies to pause “federal funding ...

Filed Under: General Campaign

Capital Campaign Feasibility Study: The Ultimate Guide

Capital Campaign Feasibility Study: The Ultimate Guide

By Amy Eisenstein

Conducting a feasibility study ensures your capital campaign is highly likely to be successful. Capital campaign feasibility studies help inform organizations of how much they can realistically expect to raise philanthropically and allow ...

Filed Under: Feasibility Study, General Campaign, Most Popular, Pre-Campaign

Why a Local Capital Campaign Consultant is NOT a Magic Wand

Why a Local Capital Campaign Consultant is NOT a Magic Wand

By Amy Eisenstein

If you’re thinking about a capital campaign, it’s likely that you’re considering hiring a campaign consultant. And it’s possible that someone on your leadership team or a board member believes a consultant from your community would offer an ...

Filed Under: Campaign Planning, General Campaign

Capital Campaign Committees: The Ultimate Guide

Capital Campaign Committees: The Essential Guide for Success

By Amy Eisenstein

Every capital campaign has hundreds of moving pieces, from marketing to fundraising appeals to donor recognition, and more. This is why we often say campaigns require all hands on deck; you’ll need more than just your team of staff members ...

Filed Under: Campaign Planning, Most Popular, Pre-Campaign, Quiet Phase

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