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Amy Eisenstein

Capital Campaign Feasibility Study: The Ultimate Guide

Capital Campaign Feasibility Study: The Ultimate Guide

By Amy Eisenstein

Well-executed feasibility studies give nonprofit leaders the data-informed confidence they need to lead successful campaigns. Capital campaign feasibility studies offer organizations insight into how much they can realistically expect to ...

Filed Under: Feasibility Study, General Campaign, Most Popular, Pre-Campaign

Best Ways to Express Gratitude Throughout Your Capital Campaign

Best Ways to Express Gratitude Throughout Your Capital Campaign

By Amy Eisenstein

Tis the season of giving thanks -- so volunteer and donor recognition may be top of mind. But meaningful gratitude is so much more than a plaque on the wall or a well-crafted thank-you note. At its core, gratitude is about making sure the ...

Filed Under: Donor Cultivation, General Campaign

Creating a Capital Campaign Budget that Works: Quick Guide

Creating Your Capital Campaign Budget + Interactive Template

By Amy Eisenstein

When you think about fundraising costs, always consider your return on investment (ROI). How much is “reasonable” to spend to raise a dollar? Depending on what type of fundraising you’re doing, the cost to raise $1 ranges anywhere from ...

Filed Under: Campaign Planning, General Campaign, Most Popular

Happiness, Habits, and Fundraising: Strategies to Help You Survive and Thrive

Happiness, Habits, and Fundraising: Strategies to Help You Survive and Thrive

By Amy Eisenstein

Fundraising can be incredibly rewarding work, and it can also take a toll. Many people step into this field because they want to make the world a better place, yet they often find themselves stretched thin, juggling too many priorities, and ...

Filed Under: General Campaign

Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign

Capital Campaign Timeline: 7 Steps to Lead a Successful Campaign

By Amy Eisenstein

If you think about a capital campaign as one big, long, stressful project, it can feel overwhelming. But if you break it up into phases and steps, the entire project becomes so much more manageable. Thus, following a logical Capital ...

Filed Under: Campaign Planning, General Campaign, Most Popular

Capital Campaigns Are Not About Donor Acquisition (But They Can Help)

Why Capital Campaigns Don’t Rely on Donor Acquisition (But Can Boost It)

By Amy Eisenstein

Capital campaigns overwhelmingly succeed because a handful of large and loyal current donors significantly increase their support. These donors give big -- and often their very first major gifts -- because of a big, bold vision. However, ...

Filed Under: Donor Cultivation, General Campaign, Major Gifts

6 Reasons to Start a Capital Campaign in a Down Economy

6 Reasons to Start a Capital Campaign in a Down Economy

By Amy Eisenstein

Nearly every nonprofit leader with whom I’ve spoken in recent weeks has questioned whether our current uncertain moment is a good time to start a capital campaign. My answer is a hard "yes." One board member suggested my answer was ...

Filed Under: General Campaign, Pre-Campaign, Uncertain Times

Building Donor Relationships: The Incredible Power of Being Curious

Building Donor Relationships: The Incredible Power of Curiosity

By Amy Eisenstein

How well do you really know your donors? If your fundraising strategy is all about presenting polished proposals and a persuasive case for support, you might be missing a crucial element -- understanding what truly motivates your donors to ...

Filed Under: Donor Cultivation, Major Gifts

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