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Sarah Plimpton

The Art of “Surprise and Delight” Throughout a Capital Campaign

The Art of “Surprise and Delight” Throughout a Capital Campaign

By Sarah Plimpton

Five years ago, Capital Campaign Pro co-founders Amy Eisenstein and Andrea Kihlstedt tapped me to become the company’s first Chief Happiness Officer. Yes, that is my actual title. They created the position because they wanted to build a ...

Filed Under: Donor Cultivation, General Campaign

Capital Campaign Pledge Collection Starts Before Sending a Pledge Form

Capital Campaign Pledge Collection Starts Before Sending a Pledge Form

By Sarah Plimpton

During a capital campaign, when does pledge collection begin? You might think it begins when you send a donor a pledge form. Or perhaps when the first payment comes due. I’d argue that it begins earlier: in the conversation immediately ...

Filed Under: General Campaign, Major Gifts, Post Campaign

How to Handle Capital Campaign Donor Objections Without Sounding Scripted

How to Handle Capital Campaign Donor Objections Without Sounding Scripted

By Sarah Plimpton

If you’ve spent any time learning about sales or fundraising, you’ve probably encountered Feel, Felt, Found. It’s a simple and useful conversation technique for remaining in conversation when someone raises a concern or objection: Feel: “I ...

Filed Under: Donor Cultivation, Major Gifts

Educate Your Board About Capital Campaigns: 7 Creative Ways to Use Our New Book

Educate Your Board About Capital Campaigns: 7 Creative Ways to Use Our New Book

By Sarah Plimpton

Since Amy Eisenstein and I published A Board Member's Guide to Capital Campaign Fundraising: How to Raise Game-Changing Money for Your Nonprofit, we've been thrilled (and honestly humbled) by the response. Dozens of nonprofit organizations ...

Filed Under: Board Readiness

Why Board Members Need a "Guide to Capital Campaign Fundraising"

Why Board Members Need a “Guide to Capital Campaign Fundraising”

By Sarah Plimpton

After working on hundreds of capital campaigns over the past several decades, one thing has become abundantly clear: Capital campaigns are fundamentally leadership-driven endeavors. And because board members are an organization's most ...

Filed Under: Board Readiness, Campaign Planning

Capital Campaigns Are Not Linear: How Smart Nonprofits Navigate Uncertainty

Capital Campaigns Are Not Linear: How Smart Nonprofits Navigate Uncertainty

By Sarah Plimpton

Even the best-planned capital campaigns — backed by strong feasibility studies, enthusiastic donors, and a compelling vision — encounter unexpected turns. Costs rise. Timelines shift. Opportunities emerge that nobody could have predicted at ...

Filed Under: Donor Cultivation, General Campaign, Uncertain Times

The “Rare Bird” Strategy for Your Capital Campaign

The “Rare Bird” Strategy for Your Capital Campaign (When One Lands, Don’t Ignore it!)

By Sarah Plimpton

In a recent Capital Campaign Pro group advising call, a longtime client (we’ll call her “Tanya”) brought a pretty routine conundrum to the discussion. Tanya is deep in her campaign’s quiet phase and explained that she had a $150,000 ...

Filed Under: Donor Cultivation, General Campaign

The Most Underrated Capital Campaign Strategy? Thinking Time

The Most Underrated Capital Campaign Strategy? Thinking Time

By Sarah Plimpton

In capital campaigns, activity is everything. Donor visits need scheduling. Board members want updates. Architects need decisions. Volunteers need call lists and talking points. Deadlines lurk around every corner. And in the middle of all ...

Filed Under: Campaign Planning, General Campaign

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