Podcast: Top-Down, Inside-Out: A Capital Campaign Strategy for Major Gifts
Season 6, Episode 14
A campaign can raise millions and still stall if the team approaches donors in the wrong order. Amy Eisenstein and Andrea Kihlstedt explain how a top-down, inside-out strategy can build donor confidence and campaign momentum from the start.
In this episode, Amy and Andrea break down a core principle of capital campaign fundraising: begin with the largest potential gifts and the people closest to your organization. They explain how these two priorities work together, why the order of solicitation matters, and how a clear campaign plan can help donors see a path to success.
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