Podcast: The Fundraising Metric Every Nonprofit Leader Should Know
Season 6, Episode 12
A simple question can reveal whether an organization is ready to plan for a major campaign: How much does it raise from philanthropy each year?
In this episode, Amy Eisenstein and Andrea Kihlstedt discuss why nonprofit leaders need to know their organization’s annual fundraising numbers, where that information comes from, and how to build a steady habit of reviewing it. They explain how a clear picture of current fundraising can inform capital campaign planning and help leaders feel more prepared to talk with donors about significant gifts.
Whether you’re an executive director, development director, board chair, or campaign volunteer, this episode offers a practical first step: know what your organization raises, how it raises it, and how the results are changing over time.
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